We used to have a conventional logo, which wasn’t really thought through. One of our patients who has studied design at Parsons, was gracious enough to offer to revamp it to reflect our ethos and thought process.
The process, which involved a detailed Q&A, introspection and reflection was actually cathartic. The rationale behind this new revamped logo, has totally delighted us.
This logo design is based on the Fleur-de-Lis or Lily Flower Motif, which is a symbol rooted in heraldic authority, grace and elegance, which ties in an element of medical sincerity and scholarship with your affinity for lilies.
The sinuous curves of the shape evoke femininity, poise and timeless longevity.
Warm beiges and ivories form the subtle tonality of the logo, these colours are reassuring and comforting alongside also being luxurious and sumptuous, indicating a premium offering.
The Font choice is clean and simple, in order to create a balanced identity.